Elo Cervejas Destinos
Metropolita
2023
Creative Direction
Augusto MoyaArt Direction
Isadora NicolaoCopywriting
João Dicker
To reinforce Elo’s brazilian roots, we developed a parternship with breweries of the cities that integrate the program “Elo Destinations” to launch a limited and exclusive edition of a nacional passion: beer.
Inspired by the celebration of the 100 years of the Modern Arte Week of 1922, one of the most important artistic and cultural events of brazilian history, the visual identity developed showcases through iconografy the most autentic places of each Destination Elo.
Activation ideas, promotions with card transaction, out of home media and digital content complemented the project.
Inspired by the celebration of the 100 years of the Modern Arte Week of 1922, one of the most important artistic and cultural events of brazilian history, the visual identity developed showcases through iconografy the most autentic places of each Destination Elo.
Activation ideas, promotions with card transaction, out of home media and digital content complemented the project.
ZINT
Personal Project2017-2023
Founders
João Dicker & Victor MonteiroEditor & Publisher
João DickerArt Director
Victor MonteiroZINT
ZINT is a digital journalism project created with the ambition to experiment the possibilites of content creation for online media. Throughot the years, the project had #58 online editions and some other printted versions of specific themes.
UAIPAVA
Metropolita
2022
Creative Direction
Augusto MoyaArt Direction
Isadora NicolaoCreative Copywriting
João DickerUAIPAVA
A product that empowers the most popular common expression from Minas (“UAI”) and shapes it into a movement of creating the tropical atmosphere of the beach in the day by day of Minas Gerais.
A product that empowers the most popular common expression from Minas (“UAI”) and shapes it into a movement of creating the tropical atmosphere of the beach in the day by day of Minas Gerais.
Finta de Craque, Bet Nacional
Metropolita
2022
Creative Direction
Augusto MoyaArt Direction
Isadora NicolaoCopywriting
João DickerTo scale the number of new costumers for the sports beting company “Bet Nacional”, we developed a new language for the brand: one that comunicates with brazilians through the national love for football.
To do so we developep a visual identity that spreads the football language through common expressions and manifestations of the love for the game. To support it all, a strategic calendar of actions in matchdays throughtout the year, focused on conversion of new clients: m arketing blitz at public squares, bars and football stadium’s sorroundings in match days were key places of action.
To do so we developep a visual identity that spreads the football language through common expressions and manifestations of the love for the game. To support it all, a strategic calendar of actions in matchdays throughtout the year, focused on conversion of new clients: m arketing blitz at public squares, bars and football stadium’s sorroundings in match days were key places of action.
Felt It,
Oak Palace
2023Directing
Amanda Schettino & Manuela VenturaScript for Video
João DickerProduction
Carol Fonseca, João Dicker & Mateus Vassalo
Art Department
Bárbara Cal & Clara SobreiroShot in Belo Horizonte (Brazil), “Felt it” is the videoclip for the namesake song from Oak Palace.
The script for the videoclip was developed upon a request from the members of the band in which they required that de music video should be held in a party that transmitted the feeling of lonelyness and missplacement of the protagonist.
The script for the videoclip was developed upon a request from the members of the band in which they required that de music video should be held in a party that transmitted the feeling of lonelyness and missplacement of the protagonist.
